YUPA HERITAGE — Thai Heritage. Modern Vision. Premium Thai Packaging · Investor Briefing

Heritage in every cup. มรดกไทย วิสัยทัศน์สมัยใหม่

YUPA Heritage is the premium-packaging supplier for Thailand's 10,000+ specialty cafés, boutique hotels and 3-5★ resorts. Custom-branded cups, sleeves and takeaway boxes — sourced from 200-year heritage Thai paper-craft workshops, shipped direct B2B with no middleman markup. What makes us unique in Thailand: a real-time pricing-engine that calculates artwork, MOQ, eco-material and shipping in under 12 seconds — competitors quote within 3–5 working days. Speed + transparent calculation is the moat. Tailwind: TH 2027 single-use plastic ban.

Visit yupa-heritage.com → Why Thailand Needs This
YH HERITAGE TH งานคราฟต์ ‧ CHIANG MAI Sustainable · Bagasse · TH 2027
MOQ 50 packs vs competitor 5,000+
Lead Time 3–4 wks vs 8–12 wks generic
Material Bagasse + Bamboo · Eco-Cert
PRODUCTION POSITIONING

A heritage bet.

YUPA Heritage curates the segment Thailand mass-tourism platforms ignore — traditional teak houses, temple-adjacent compounds, sea-view villas, and the master-craftspeople who maintain them.

Heritage
Curated segment
teak · temple · craft · master-led
Bilingual
TH + EN platform
LINE-native outreach · Thai-aware UX
3 + 6
Workshop partners
signed + in pipeline · exclusive
2027
Plastic-ban tailwind
incumbent products obsolete · structural moat
Master-craftsperson partnerships · Hotel-pilot ready (4★ Phuket) · Brevo bilingual mail engine · Phuket + Koh Samui field-agent path · UNESCO Thai-site partnerships
Source: yupa-heritage.com pilot state · 2026-04-30
Bangkok Cafés (Target)
10,000+
premium-segment focus
TH Hotels 3–5★
3,200+
DACH/EU/SEA tourist demand
Packaging Market
$2.4bn
CAGR +6.8%
5y Revenue Target
$3.5–6M
0.15–0.25% capture
01 · The Pitch
01

What it is.

TypeProject class
Premium B2B packaging · Direct-to-Operator · TH+SEA
5-Word PitchThe headline
Premium packaging for Thai cafés.
15-Word DescriptionThe summary
Heritage Thai craft workshops + instant pricing-engine — eco-friendly custom cups, sleeves, takeaway boxes for cafés, hotels and resorts in seconds.
Intro150 words
Thailand's café scene exploded post-2022 — Bangkok alone went from 4,000 to 10,000+ specialty cafés in 3 years. They all need cups, sleeves, takeaway boxes. Generic bulk suppliers (Sino-Pak, Asia Cup) quote them in 3–5 working days, with no branding, no eco-credentials, no transparency on price components. YUPA Heritage is unique in Thailand because we own two moats no competitor combines: (1) a 200-year heritage Thai paper-craft workshop network in Chiang Mai with custom branding at low MOQ (50 packs vs 5,000), eco-friendly bagasse + bamboo base — aligned with the 2027 single-use-plastic ban; (2) a real-time pricing engine that calculates artwork complexity, paper-grade, MOQ, shipping and eco-surcharge in under 12 seconds, locking the customer in before competitors can even respond. Speed + heritage + low-MOQ branding is the proposition no Thai supplier offers today. Hotel segment 5–10× larger. Lower expenses, fast cashflow, every order automated.
Phase
Pre-Revenue
Started
Q1 2025 · website live
Last Update
28 April 2026
02 · The Problem
02

What we solve.

Thailand's premium hospitality boom outgrew its supply chain. Heritage workshops and modern cafés both lose — we re-link them.

For Cafés & Hotels

No branding option at small MOQ

  • No branding option at MOQ < 5,000 from existing suppliers
  • Generic plastic-coated cups — counter to TH 2027 plastic ban
  • Long lead time 8–12 weeks vs our 3–4
  • No design support — cafés ship their own algorithmisch generiert graphics
  • No heritage / story to tell guests
For Heritage Workshops

Tradition without channel

  • 200+ year papermaking tradition dying — no modern channel
  • Workshop sales declining as supermarkets dominate
  • No B2B branding pipeline built into the supply chain
  • Tourist-facing only — missing operator-facing volume
  • Sustainability premium not captured
03 · The Market
03

Size and growth.

Thailand premium-packaging vertical · annual revenue. Sources: Statista TH 2024 · TH Dept of Industrial Promotion · Smart Packaging Asia 2024.

$24M
SOM · 5y target
TAM $2.4bn SAM $420M SOM $24M
3 yrSustained TH packaging CAGR+6.8% / y
5 yrAcceleration · post 2027 plastic-handover+9% / y
10 yrPremium-craft niche doubles2.2× capture
04 · The Competition
04

Why we win.

Capability comparison vs the four TH packaging incumbents. ✓ = built · ~ = partial · · = absent.

CapabilityYUPA HeritageSino-PakAsia CupEco-Pack THLocal Workshop
MOQ < 100 packs✓··~~
Heritage Thai craft sourcing✓···~
Bagasse + bamboo eco-base✓~~✓·
Custom design support✓··~·
3–4 week lead time✓~~~·
Bilingual EN+TH service✓~~~·
Branded story / certificate✓··~·
05 · Investor Offer
05

What you get.

Equity & Return

Seed Round

  • $200k Seed for inventory + workshop deposits
  • 2.5–3× revenue model · direct B2B + design fee + spread
  • Exit $3.5–6M in 5y · 3× revenue niche multiple
  • Acquirers: Berry Global Asia · Huhtamäki · TH conglomerates
Strategic Position

Structural Moat

  • Only craft-heritage focused B2B in TH packaging
  • 2027 plastic-ban tailwind — incumbent products obsolete
  • Workshop relationships exclusive (3 signed, 6 in pipeline)
  • Bilingual EN+TH + LINE-native outreach
Use of Funds

12-month plan

  • 40% Inventory + workshop deposits
  • 25% Bilingual sales rep · Bangkok
  • 20% Sample kits + trade-show presence
  • 15% Web platform + LINE automation
06 · Next Steps
06

What's needed now.

Operational

Next 90 Days

  • First 100 paying café orders (Bangkok focus)
  • Workshop partnership #4–6 signed in Chiang Mai
  • Hotel pilot — 1× 4★ Phuket property
  • Brevo mail engine activated — bilingual templates
Strategic

Next 12 Months

  • $300k ARR run-rate · 50% café · 50% hotel
  • Phuket + Koh Samui sales agent hired
  • 2027 plastic-ban marketing campaign launched
  • Series-A bridge $500k for material innovation